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Deepfake investment videos A famous face, faked.

By Jake Geise, founder of VUYSE · Updated October 2026 · Sources below

Scammers use AI to make videos of celebrities, news anchors and business leaders “recommending” an investment. The person never said it. If a famous face promises guaranteed or limited-time returns, treat it as fake.

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How it works

  1. You see an ad or video online: a well-known person, a news-style set, an “exclusive” opportunity.
  2. AI has copied their face and voice to say whatever the scammer wrote.
  3. The video links to a polished website or app that takes your deposit and shows fake gains.
  4. When you try to withdraw, there are new fees, or the site disappears.
Example (names and numbers made up)A video of a famous TV host: “This new AI platform made my family $40,000 this month. It’s guaranteed, but sign-ups close tonight. Start with just $250.”

Warning signs

What to do

  1. Never invest from an ad, a video or a social media post.
  2. Look up the person or firm on Investor.gov’s “Check Out Your Investment Professional” search.
  3. Talk to someone you trust, or your own financial advisor, before sending anything.
  4. Remember: a famous face doesn’t make an investment real.

New scams like this appear every week. Get the free 7-Day Kickstart and weekly Scam Watch alerts →

$3.5 billion

Reported lost to investment fraud by older Americans in 2025, the biggest category of loss.

Source: FBI: 2025 Internet Crime Report

If you already paid or clicked

Stop sending money. Don’t pay any “fee” or “tax” to withdraw. Call your bank, then report it to the SEC at sec.gov/tcr and to the FBI. FINRA’s free Securities Helpline for Seniors is 844-574-3577.

It’s not your fault. These are professionals, and they fool smart people every day. Acting fast is what matters.

Where to report it

Need help? Call the National Elder Fraud Hotline at 1-833-372-8311 (1-833-FRAUD-11), or the free AARP Fraud Watch Network Helpline at 877-908-3360.

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Sources